On September 1st Entourage Clothing and Gifts owner, Katie Nichols, and her entourage, which included the directors of marketing, social media, creative department, myself; the brand stylist, brand models - Blair and Brooke, the marketing assistant and the regional director hit Auburn, Alabama for the very first "Rage at the 'rage" to celebrate the opening of our newest location. The day started with a ribbon cutting (pink of course) attended by the mayor, chamber of commerce and other notable Auburn locals. The fun continued at 152 North College Street late into the evening with a fabulous Rage at the 'rage party.
Our VIP's enjoyed 5pm early access to the bash and doors opened to all a few hours later. It was a packed house from start to finish! Flowing bubbly and signature Entourage cookies, a pink carpet complete with a step and repeat and event photographer (so every attendee felt like the star they are), an awesome DJ spinning the best party tunes, amazing swag bags, giveaways (hello, $500 gift card!!), personal styling and of course LOTS of shopping were just a few of the highlights of the amazing evening. The Entourage models made several outfit changes throughout the event which made for a fun "moving" fashion show as they chatted with the guests. A fabulous time was had by the Entourage entourage and all the party attendees. There are more Rage at the 'rage parties in the works so be on the lookout because Katie and her crew may just be coming soon to a location near you!